How the Mighty Fall by Jim Collins

HOW THE MIGHTY FALL and why some companies never give in (2009) by Jim Collins, Random House Business Books, UK, p 232

My interest in the study of organisations, its people, systems, strategies and practices has induced an interest in the writings of Jim Collins, who has written extensively on different aspects of organisations, their journey, survival and the causes what makes them great as well as what makes them fail.  In that series after having gone through Built to Last and Good to Great I picked up this title in order to understand the reasons why do organizations fail.

Jim Collins remarkably develops an argument for the causes of failures of big organizations through the writings, data, interviews profiling performances on different parameters.  The organizations like Bank of America, Zenith, A&P, HP, Motorola, Rubbermaid, Scott paper, Fannie Mae, Merck, Xerox, Circuit City, IBM etc. have been studied and the change led through their leadership and its impact on organizational performance has been narrated through many examples and on the basis of this certain conclusions are drawn as to the common elements in their strategies, policies, practices which resulted in their momentary or long-term failure. 

The research culminates into providing five stages of decline as Stage 1 - Hubris Born of Success, Stage 2 - Undisciplined Pursuit of More, Stage 3 - Denial of Risk and Peril, Stage 4 - Grasping for Salvation, and Stage 5 - Capitulation to Irrelevance or Death.  We grew up studying different life cycles of products and organisations. This life cycle warns the organizations at different level of its long term effect, if they do not change or adapt to new practices at organizational level. These stages are elaborated in different chapters through the organizational behaviour and practices, big companies reflected on.    

The lessons learnt could be related to individuals as well, since it is the individuals who develop systems, structures and strategies in an organizational set up. It is the individuals who form, develop and nurture organizations through developing an orgnaizational value system and compelling cultures which the successors follow. The basic fabric of an organization is woven through the value systems of individuals which is reflected through the policies and procedures followed in organizations. It is in this context this book makes a strong case for bringing out causes which warn organizations so that the learning could be used to never fall trap to those circumstances.

After becoming a giant corporation, its leaders tend to develop a sense of arrogance (stage 1), that it can do anything (stage 2), since it has brand, power, presence and performance to back it up. Initially it does provide some warning signals but the arrogance avoids such signals and develops a kind of belief that it is momentary (stage 3) and it can recover the fall in the long run. Non responsiveness of the leadership to the initial signals of fall, further deteriorates the performance (stage 4) and it enters into a situation where it can never improve (stage 5).  Bad decisions made with good intentions are still bad decisions (p 148). This journey of mighty corporations make them irrelevant and forces them to die their own death.  

The book is divided in 8 chapters of which 5 chapters are devoted to each stage. The last chapter is entitled Well-Founded Hope, which provides the ways how organisations can avoid and respond back through positive attitude and never-say-die approach. The role of leadership is said to be very crucial at this stage and great leaders are always on toes for change. Jim provides a defense for his recovery mechanism through the practices at Xerox, Nucor, IBM, Texas Instruments, Pitney Bowes, Nordstrom, Disney, Boeing, HP, Merck. What do these companies have in common? Every one took at least one tremendous fall at some point in its history and recovered. Sometimes the tumble came early, when they were small and vulnerable, and sometimes the tumble came when they were large, established enterprises. (p 116) The example of Churchill's return is also well cited.  People make organizations and their systems. Their value system, their capability to take risk, their enterprising behaviour, their leading ability, their determination towards fixing and achieving audacious goals affects organisational decision making and practices.  

If we discovered that organizational decline is a function first and foremost of forces out of our control - and if we discovered that those who fall will inevitably keep falling to their doom - we could rightly indulge in despair.  But that is not our conclusion from the analysis, not if you catch decline in Stages 1, 2, or 3. And in some cases, you might even be able to reverse course once in Stage 4, as long as you still have enough resources to get out of the cycle of grasping and rebuild one step at a time. 

If you have not yet fallen, beware the temptation to proclaim a crisis when none exists. ... The right people will drive improvement, whether standing on a burning platform or not, and they never take well to manipulation. (p 117)

Towards the end there are 7 appendices detailing the selection criteria for different companies, their decline and recovery mechanisms.  What caught my eye was Appendix 5 - "What Makes for the 'Right People' in Key Seats?" This is quite apt and fits into organizational set up for putting right people for right job. According to him right people fit with core values of the company, they are passionate about the company and its work, they fulfill their commitments, they don't need to be tightly managed, for them responsibilities are more important than just job, and they display 'window and mirror' maturity.  This work is compared with Level 5 leadership as explained in Good to Great in Appendix 7, looking at different stages of decline and leadership role.

I personally loved two last paras of the book:

Never give in.  Be willing to change tactics, but never give up your core purpose.  Be willing to kill failed business ideas, even to shutter big operations you've been in for a long time, but never give up on the idea of building a great company.  Be willing to evolve into an entirely different portfolio of activities, even to the point of zero overlap with what you do today, but never give up on the principles that define your culture.  Be wiling to embrace the inevitability of creative destruction, but never give up on the discipline to create your own future.  Be willing to embrace loss, to endure pain, to temporarily lose freedoms, but never give up faith in the ability to prevail.  Be willing to form alliances with formal adversaries, to accept necessary compromise, but never - ever - give up on your core value.

The path out of darkness begins with those exasperatingly persistent individuals who are constitutionally incapable of capitulation.  It's one thing to suffer a staggering defeat - as will likely happen to every enduring business and social enterprise at some point in its history - and entirely another to give up on the values and aspirations that make the protracted struggle worthwhile. Failure is not so much a physical state as a state of mind; success is falling down, and getting up one more time, without end.  (p 123)

This is a must read for those who are interested in the study of leadership, organisations and their transformations and I am sure apart from just learning different stages of decline, one would also learn lessons for self-development.

[published in Invertis Journal of Management, Vol 5, No 1 & 2, 2013; pp. 87-88]

ARTHASHASTRA by Thomas R Trautmann

ARTHASHASTRA: The Science of Wealth by Thomas R Trautmann (2012) Allen Lane - an imprint of Penguin Books, p 180

Adam Smith is considered the father of Economics, more particularly modern Economics.  People across geographies have grown with this belief that it was he who through his academic treaty called An Inquiry into the Nature and Causes of the Wealth of Nations in 1776 (the year when Declaration of Independence was adopted)  introduced the world with the importance and management of resources of a nation. He was a professor of morality at the University of Scotland and he argued and caught the academic attention through this work, much after his first book The Theory of Moral Sentiments (1759) which was received by its readers as a remarkable contribution for the study on selfishness, conduct, and duties of humans. He systematically elaborated the resources of a state and its proper management for the welfare of citizens. This modern treaty paved way to the policy makers and people interested in the management of resources.

However Kautilya's Arthashastra which was written some 2400 years back still remains first work on bringing out resources for nation/kingdoms. Though it has never been taught to us but lot of times a reference is made to this great work written sometime around 320 BC, while Chanakya was advising Chandragupta for better governance of state. Having been exposed to Adam Smith's economics, I always had this desire of reading Kautilya's Arthashastra and in this process came across this initiative of Gurcharan Das in tracing the history of Indian business.

This book entitled 'Arthashastra - the science of wealth' by Thomas R Trautman, Professor emeritus of history and anthropology at University of Michigan, is a concise commentary on Kautilya's Arthashastra. Different versions and narrations have been studied by the author and he conveys the essence of that voluminous work through this brief, yet focused account of economics through chapters on Kingdoms, Goods, Workplaces and Markets. In the modern day context, when we do not have Kingdoms, they could be studied, related and compared with the functions of a state, government and administrators.

Though last 2500 years have witnessed remarkable transformation in technology, transportation, communication, education, trade practices and control etc, yet one can observe much of the same behaviour, much of the same market operations and trading treaties. Business strategies of modern times are all crafted with the same mindset as they would have been crafted centuries before though nature of goods and services have changed drastically. This is where study of history becomes important which at times leads us to reiterate a point that come what may, human instincts remain same, they carry with similar value systems as good and bad are still same. Workplace behaviour is more or less same though the ambiance and approach has changed.

The Arthashastra gives us a king-centred perspective on wealth and power.  In it we see a concern for provisioning the royal household and army, and of alleviating famine in the kingdom, through the building and stocking of storehouses of different kinds. Its way of evaluating goods puts the emphasis upon treasure for warfare, foreign relations and for making visible the king's pre-eminence through the display of luxury... farming, farming village, market policies trying to sustain ideals of fair price and containing extreme fluctuations of price... It has two kinds of courts that provide for the peaceful settlement of disputes over transactions and the 'removal of thorns' from the kingdom. (p 140)

The foreword of the book is authored by Gurcharan Das which creates a platform for the book and introduces the theme of the book. I enjoyed this book thoroughly in a series of books published by the London School of Economics tracing back the Story of Indian Business and having gone through the other title 'The East India Company - the world's most powerful corporation' by Tirthankar Roy. As a student of modern day economics and human/organizational behaviour, I could find a close link between Kautilya's Arthashastra and Adam Smith's thinking (on human behaviour, organizations and economics). Indian academia has suffered a lot due to poor documentation and numerous invading interests which have somehow spoiled the age old academic treasures.  In this light this volume is a gift to the students of economic history and for this the whole initiative of this kind deserve applause.

I suggest this book for all of those who are interested in the study of history of political economy in India, and the history of business and economics of this part of the globe. 

My Journey by APJ Abdul Kalam

MY JOURNEY - Transforming Dreams into Action by APJ Abdul Kalam (2013), Rupa, p 147

It is always a pleasure reading the writings of APJ. These are so inspiring, emotional and straight-from-the-heart type that everybody who reads him can follow and connect oneself with the contents.  

This book is an autobiography of this great man called APJ Abdul Kalam, though it does not follow a traditional structure of an autobiography. The book is designed very nicely and makes a easy and engrossing read, just like any story book. As a believer in journey more than the destination I enjoyed going through it and almost finished it in two long sittings. Though some of the stories I had read through other sources, however it was first time to read about his family through his own words. The life lessons from his journey are touching, relevant and practical in nature. His views on education, on developed India, on meeting deadlines, on dedication, on loyalty, on mutual respect are really worth reading and learning. 

The journey that I followed through this book could be summarised in a small para like this. APJ was born in Rameswaram (Tamilnadu) in 1931. His father (Jainulabdeen) was a boat maker and also ran ferries to earn living. He was a pious soul and taught him through religious teachings. His was a joint family. His cousin, Ahmed Jalaluddin was his first mentor who had lot of trust and faith in APJ and always motivated him to pursue good education. While APJ was 8 years old, he helped Samsuddin (one of his cousins) in selling newspapers and he continued a hectic routine of getting up at 4 am, going for tuition and then to the Railway station for fetching newspapers and then to distribute them in the locality, then an hour of religious teaching and then for school. After school the evening was meant to collect the dues from the households for newspaper and then study. This hectic schedule taught him the value of hard work and the learning from his father's morning walks and newspaper distribution, developed in him a habit of getting up early in the morning which he continues still now. He did his engineering in Aeronautics from Madras Institute of Technology, Madras. Fascinated by the life of birds and the teaching demonstrations by his teachers on the bank of the sea, he developed an interest in flying and wanted to become a pilot but was not selected. However he was selected as the senior scientific officer in the Directorate of Technical Development and Production (Air) under the Ministry of Defence. Later he became a known space scientist and worked with the top scientists of India.  Popularly known as Missile man, APJ rose to the highest position in the country as President of India.  And rest is history.

The book is divided in 12 small chapters, each focusing on his relationship with individuals and few objects like boat making. The lessons learnt from his mentors like cousin Jalaluddin and Mr Vikram Sarabhai and from his father, mother, brother and sister are narrated through an interesting style of story telling.  A chapter is also devoted to the books which shaped his thinking and influenced him most.

The book is full of anecdotes and interfaces of APJ with people who influenced his whole life and as he says, he carries the learning from them still fondly. Once he asked his father, 'why do people come to him (his father) when they have problem and what really he does', the reply of his father always stayed with him which was:

'Whenever human beings find themselves alone, as a natural reaction, they start looking for company. Whenever they are in trouble, they look for someone to help them...Every recurrent anguish, longing and desire finds it own special helper. For the people who come to me in distress, I am but a go-between in their effort to ward off demonic forces with prayers and offerings....One must understand the difference between a fear-ridden vision of destiny and the vision that enables us to seek the enemy of fulfillment within ourselves...When troubles come, try to understand the relevance of your sufferings. Adversity always presents opportunities for introspection' (p 6-7)

For APJ the role of teacher is most important for building a great nation as he says - 'true quality (of education) does not come from a great building or great facilities or great advertisements. It happens when education is imparted with love by great teachers.' (p 36)  The lesson learnt from his teacher, Prof Srinivasan at MIT Madras is still vivid in his memory as he mentioned, what his professor told him when he did not appreciate the model made by APJ - 'I knew I was putting you under immense pressure when I rejected your work the other day. I set an impossible deadline - yet you have met it with work that I can only call outstanding. As your teacher, I had to push you to your limits so that you could recognize your own true potential.' (p 74) The message of meeting the deadlines and never-give-up spirit carried APJ all through in his thinking, actions and decision making at different levels in different institutions. When he was not selected by the Indian Air Force, he was distressed and he visited Swami Sivananda at Haridwar on his way back from Dehradun, who told him -  

'Accept your destiny and go ahead with your life. You are not destined to become an air force pilot. What you are destined to become is not revealed now but it is predetermined. Forget this failure, as it was essential to lead you to your destined path. Search, instead, for the true purpose of your existence...Surrender yourself to the wish of God.' (p 78)

The journey of a village boy from a remote place called Rameswaram in Tamil Nadu to the Rashtrapati Bhawan in Delhi is narrated so modestly and honestly by the person himself that one can not afford to miss reading it if one is interested in knowing and learning the rich heritage of human values of India. Who says hope is fading off in India, you read this small journey, I bet you would believe that it is possible and there are people alive in who still make a difference not just through their words but through their deeds and actions for transforming this great nation into a developed nation as visualised in the last chapter of the book - miles to go.  

Outliers - the story of success by Malcolm Gladwell

OUTLIERS - the story of success by Malcolm Gladwell (2008), Penguin Books, p 309.

The question as to what is that which makes people successful keeps coming to our mind as we keep reading about great people and come across their journey. I have been trying to find out that formula which can help me understand the basics for becoming a successful person. Shakespearean belief that Some are born Great, Some achieve Greatness and on some Greatness is thrust upon caught my attention while I started relating Greatness with Success and later realized that there is a difference in being Successful and in being Great. While reading about different research works and books I came across this book titled OUTLIERS by one of my favorite authors Malcolm Gladwell (MG) and having gone through 'Blink' and 'The Tipping Point', I thought that my familiarity with the writing style of MG might solve the puzzle that I have been facing all this while.

MG successfully traces the background of successful individuals and develops a story around it focusing on finding out the antecedents. Biological and biographical characteristics of individuals determine a kind of behavior individuals follow. Key success factors of individuals are determined by the culture, background, growing up, geography (location), prevailing political-social-economical-technological conditions, etc. This book starts a story interwoven with various researches by educationists, psychologists and sociologists to defend so succinctly the argument and convinces the reader chapter after chapter what the author wants to convey, the constituents of being successful. The reasoning given in the book is at times never ever thought of but he is able to win through his in depth study and linking the condition with the outcome.

The cause of maintaining better cardiological standards is explained through the research done by Bruhn and Wolf which is able to keep the reader engrossed and curious to further learn about other stories. Community living through providing a strong support system with ‘a thinking beyond the individual’ was found to be the main reason unlike their biological and geographical background. MG writes - I want to do for our understanding of success what Stewart Wolf did for our understanding of health.

The book is divided in two parts - Opportunity and Legacy. The author seems to be convinced that there are these two great differentiators which make people successful or otherwise. Coincidental yet providing a defense for being successful hockey player as they were born in a given month makes it really interesting and the as the argument seems making sense, one realizes that it is just because in order to have admission into Hockey Academy one has to be of certain age and many a times it is manipulated.  The point is the available opportunity to these players who join the academy and who are not able to join, makes all the difference, though at the end of the day it is genuine performance which matters. The opportunity which was capitalized by Bill Gates or the people of his tribe makes the case of being successful through the presence of opportunity more than the talent. It really does make sense and we have seen it all around us. Many talented individuals could not achieve greater heights in their career just because they did not get the opportunity or they just could not have that talent which could convert the opportunity into targeted performance. In case of technological transformation (especially in connection with computers), people who were born in 50s could avail the opportunity in 70s. It was just in time for them.

Growing up with a statement – practice makes the man perfect, I realize that outliers also possess patience and get an opportunity for seriously practicing for their passion, their focus, their target and resultantly achieve it. As portrayed by MG in this book through the example of The 10,000-Hour Rule, and illustrated through the success of Beatles, Bill Gates, Bill Joy and others in the same club.     

A lot depends on the growing up of individuals and what they learn from their growing up. The prevalent conditions and situation and the art of successfully dealing with it in one’s advantage is what becomes a contributing factor for having an attitude to learn and work hard (or otherwise).  The culture of honor determines one’s cognitive faculties through an attitude, perception, and personality. Depending on whether one has grown as farmer or herdsman, in the bordering town or mainstream city, one carries oneself and forms a certain kind of behaviour. This is Legacy and MG believes that it plays an important role in distinguishing successful individuals from not-so-successful ones. Extrinsic factors apart from biological characteristics of an individual determine the scale of success (or otherwise) for them.

The case of crash of Korean Air plane is explained, reasoned and corroborated in such an excellent way which displays MG’s brilliance in putting the threads together and weaving an excellent story with it, leaving behind so much of bulleted learning. For the students of behaviour and management it makes an important read. The conditions in which one grows up drives him/her to develop a certain kind of behaviour which results in an attitude to perform one’s best and to be assertive about one’s position which is part of a legacy an individual carries forward with. Number of days and hours of effective schooling in a year and day in eastern world as compared to western world is relatively more.  The school year in the US is, on average, 180 days long, in South Korea it is 220 days, and in Japan it is 243 days long. This develops an attitude of hardworking in a child from the very beginning which is driven by the fact that one needs to put more efforts. The example of rising before dawn 360 days a year makes sense for the case of having more effective working time. Knowledge Is Power Program in New York City is the result of this learning in order to get prepared to compete with their eastern counterparts.

The dedication of the book to Daisy, the grandmother of MG is very apt and the reason has been explained by him towards the end of the book. This in fact makes Daisy as well as MG and MG’s mother an Outlier. I strongly recommend this book for anyone who believes in the pursuit towards excellence and in the quest of knowing the rationale.

The East India Company - the world's most powerful corporation by Tirthankar Roy

THE EAST INDIA COMPANY - the world's most powerful corporation by Tirthankar Roy (2012) Allen Pane - an imprint of Penguin Books, p 237.

While doing graduation we had a paper entitled 'Economic Resources' and the teacher (Dr KC Jaiswal) who taught us that course was an alumnus of Allahabad University and Lucknow University, and student of Prof JK Mehta (of Allahabad Univ). I have no hesitation in admitting that it was he who pushed me into teaching profession. I never thought that I would lead a career in teaching. Anyways, he used to tell us 'India is a rich country but its residents are poor'. We grew up with this thinking that India was a country which had surplus milk production, huge exporting country for textiles and spices, and strong mineral bases apart from rich cultural heritage. It is true that during the middle of the 17th century India contributed to around one fourth of world manufacturing output which went down to around 3 percent by middle of 19th century. These two hundred years contributed to the fall of India as a manufacturing hub as well as destroyed the institutions. We all know that the major role was played by the erstwhile known as the world's most powerful corporation - The East India Company. We have grown with very many stories about The East India Company (EIC).  

In the series of The Story of Indian Business, an acclaimed scholar of the business history at London School of Economics, Tirthankar Roy brings this book with rich historical narrative, telling the tale of the rise and fall of EIC and its role in controlling the resources available on the soil of Indian subcontinent.

The EIC was formed in 1600 in London by a group of merchants, mariners, explorers and politicians to finance the trading voyages to India, China and Southeast Asia. It is quite evident from the book that the author has gone through the documentation of several voyages of this company into the Indian subcontinent and cross verified them through the literature available, both in highly acclaimed academic journals as well as popular writings of the time.  The journey of the company (from a trader to an empire builder), its patronage by the British royalty (the Crown) through assent by charter, its profiteering endeavors, internal quarrels, its selfish relationships with the local rulers in India have been very well narrated in the book which makes it an authentic tribute to the business history of India.  

The author mentions in the introduction part of the book:

In this short history of the Company, the well-known story is retold, but by using an angle of vision somewhat unusual in the historical scholarship on the subject (p 29)…In this book by contrast, the Company is in the main a window into the distinctive globalization that occurred in the Indian subcontinent in the seventeenth and eighteenth centuries.  The story suggests that any attempt to deal with Indian business history during this time needs to refer to Europe’s own expansion overseas, show how the concept of a firm changed, connect traditional modes of doing business with the modern, Britain with India, India with China, politics with economics, and one empire with another (p 30)… The story begins with the combination of enterprise and exploration for which Elizabethan London has earned a unique place in global history. (p31)

The EIC made its entry into the Indian subcontinent through the coastal towns in the earlier part of the sixteenth century when major part of India was ruled by the moghuls. …the first fifteen years were not smooth sailing for the EIC. The working of this company and its relationship with the rulers, especially in the coastal towns like Surat, Coromandel, Hooghly, and the exchange of resources between China (Tea) and India (Cotton and Opium) are explained with evident authority and utmost care in the book.   The emergence of Madras, Bombay and Calcutta as prominent business centers apart from being the power centers has been elaborated (with historical facts related to individuals) very nicely in the book. For example at page 86 the author writes:

The most experienced Company officer in Bengal at the time was Job Charnock (1630-93).  Charnock had served the Company in India for thirty years. He started his career in Hajipur and Patna, where he procured saltpetre, needed in England as raw material for gunpowder. In Patna, Charnock married an Indian widow said to have been rescued from burning herself on her husband’s funeral pyre and had three children by her. While in Patna, he began to dress in Indian costumes, a habit that lasted lifelong, and learnt to speak fluent Persian and Hindustani.  In 1669, he moved to the Bengal establishment in Hooghly where he was the fifth in the hierarchy of factors.  In 1685, he became the second in command in Bengal.

The book is full of such stories of the officers, factors, and staffers who played important role in the EIC. It was a learning experience through the book that the EIC had allowed its employees to run their business individually apart from working with the company. At times it raised suspicion over the integrity of employees. There were cases where the individuals benefited much more than the company. With this legacy we also witness at present some of the employees of the companies in India following this trend at the cost of loss to their pay masters. As the communication with the Crown was not very fast, much of the things were not reported and at many times the factors (employees) used to make their own empire at the cost of the EIC. 

Europe had a good market for the Eastern Spices, Chinese Tea, and Indian Cotton, which was capitalized by the EIC into its advantage primarily. The objective of the company was never to rule this part of the world, however during the course of doing business and exploiting their relationships with the rulers and enjoying a strong patronage of the British government, it realized that it was possible for them to spread their wings and through initiatives of expansion beyond the coastal towns and into the courts of the kings and markets of the mainstream India of that time, it started actively learning the nuances of controlling power through a back door.

From 1833, the Company ceased to exist as a trading body. It existed as an administrator of India in partnership with the Crown (p 200). It was in 1858 when British government assumed direct control of India. There were instances when the Crown was not happy with the functioning of the EIC and there were cases when many of the officers were called and punished in different ways. As the book is written on the EIC, it does not go further from here. 

As Tirthankar also writes in the book, though there are many people who have written on the business history of India and the functioning of East India Company, there is much little literature on the contribution of the EIC in the thinking of organization and institution building, my understanding is also on the same line. The organizational practices as to hierarchy, delegation, division of work, communication, inter-personal and inter-group relationship, etc have not been explored. I have reasons to believe that the practices followed by the EIC must have impacted the functioning of other organizations operating at that time as well as the ones which were established in the later years.  This is still required to be explored with evident authenticity.

The book is divided in 10 chapters and there are some historic pictures and maps which help the reader to refer and preempt the prevailing conditions during that period. A detailed foreword by Gurcharan Das makes the book more important and authoritative. Timeline is put towards the end of the book which provides a chronology of events which took place during the working of the EIC in India. A detailed bibliography provides a rich source of references. The book is written in a story telling style which keeps the reader attentive and inquisitive towards the next part of the book. I strongly recommend this title for the minds which are interested in learning Indian business history and the functioning of one of the world’s most powerful corporation.

F?@K Knows by Shailendra Singh

F?@K KNOWS by Shailendra Singh (2013), Rupa, p 234

Last month I was reading a business magazine and found this book reviewed.  First the title caught my attention and as I read the brief review. I got inclined to buy this title and read it. So that's how I got this book. I knew about Percept and its foray into advertising and people management. I admired this company and gave its example many times to my students in the class. But I did not know Shailendra Singh as a person.   

After having gone through this book, I can really admire the individual as well for his guts and grain to have penned down his experiences and the journey so wisely traveled. Many of the lessons are quite similar to my personal growth as more or less we belong to same generation, which has witnessed the growth (economic) of India and the upsurge of organisations resulting in huge shift in work behaviour of people involved in managing the resources of the organisation.

Jack Welch's Straight from the Gut taught four key lessons, It's nice to be small, however big you become, it's all about people, boundaryless organisations, efficiency over quality. I somehow learnt these lessons through this very unconventional and crude title F?@k Knows. Personally I have strong belief in what Shailendra mentions - Journey is more important than the destination. We need to focus on journey and enjoy every bit of it and rest assured you are going to go places, you are going to reach to a perfect destination. If one is destination driven, one misses on enjoying the journey. I have been sharing my views on happiness at many formal as well as informal fora and in that sequence this title adds some more value to my learning so I have something more to share with the defense of F?@k Knows. Interestingly this book seems to be the target of the the author and as he mentions at many places in the book, he has been wanting to write the book.  I wonder was it his ambition or he wanted to honestly motivate people through his life lessons.

I really liked two of his chapters which directly focus on having opposing view on Robin Sharma, as Shailendra suggests, one does not need to sell one's ferrari in order to lead a happy life (the monk who sold his ferrari) and I'd rather have them laugh with me while I'm alive, than cry for me when I die (who will cry when you die). The logic is convincing. It shows the originality in this title as one flips through chapters after chapters, though the author suggests that one should read one chapter at one time.  

The family wisdom that he conveys through his relationship with his father, brother, wife and mother makes the book quite grasping and honest. I am sure many of us also find ourselves somewhere in the book, though he keeps addressing the younger generation at many places in the book. The language is crude at times and gives a very different feel (may be that is what Shailendra is known for, so his original style), yet I think it makes sense as it is coming through the heart of the author and at that he scores points for being blunt and bizarre in some chapters.

It makes a good read and I assure, though it may not have a capacity to become a bestseller, it would not disappoint the reader. Time spent on reading this book is worth and it does teach many things in simple and practical way. Thanks Shailendra for having shared your journey.

>>>Some Lessons<<<

Make a 'to do' list

Enjoy every bit of life

Stop thinking, start doing

Give 100 percent

There is nothing which is right, or which is wrong

Being wealthy rather than being Rich

Being Healthy rather than being fit

Replace 'have to' with 'want to'

Smile increases your face value

Your body is your temple

==============

Impatient Optimist - Bill Gates in his own words

IMPATIENT OPTIMIST: BILL GATES IN HIS OWN WORDS (2012) edited by Lisa Rogak, Collins Business - an imprint of Harper Collins Publishers, India, p 184

While I was in Hongkong attending a conference few years back, I planned to visit IFC mall with some of the friends. A big board displayed in the mall read as - Whoever said money cant buy you happiness, did not know where to go shopping. I always believed that Happiness can never be bought with money.  Thoroughly convinced about Easterlin Paradox on Money and Happiness. However when I read about Bill Gates and went through the collection of his quotes by Lisa Rogak, I started believing, yes one does buy happiness with money. There is a person who is proving this.  And that person is Bill Gates. Having tasted the money, which is sweeter than honey, he has reached to a level where the fifth position of Maslow's need hierarchy in the form of self-actualisation is achieved through the good deeds of charity and looking at the projects contributing to the welfare of society for different causes. He seems to be enjoying and really feeling happy through making others happy. A classic case of teaching the whole world The Art of Giving. Apart from money one requires a big heart to think like that. And that is where Bill Gates shows his concern and commitment. I am sure he would be remembered by many generations later, may be even after 300-400 years to have contributed to the eradication of HIV AIDS, eradication of many such cancerous diseases and to have respected human lives.

This book is a collection of statements made by Bill Gates throughout his career. The collection of the statements by Lisa is really remarkable and they are not really put in chronological order, rather she has chosen theme based alphabetical order which makes it easier to the reader to find related statement. If one has not read the biography of Bill Gates, after going through this book, much of his life become clear and in that effort Lisa really deserves appreciation. After reading the whole book I felt as if I read a story about a great person, about a person who dropped from his college, went on to take risk through his entrepreneurial venture, and after achieving greater heights in life through developing excellent products and creating blue oceans, comes back to his college and collects the degree (honoris causa). The journey of this great person is portrayed through the words borrowed from many of his speeches, few books and write ups. I really liked the milestones section very much where the chronologically his achievements are reported.

It really makes a good book for collection and reference for students to whom he really inspires through his deeds. It makes a good as well as a simple read. Really the title is very catching, impatient optimist, who does not want to be one. However if one is looking for some serious stuff on Bill Gates, one can very well ignore this title.

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FUTURE OF TECHNOLOGY
I think short of the transporter, most things you see in science fiction are, in the next decade, the kinds of things you'll see. The virtual presence, the virtual worlds that both represent what's going on in the real world and represent whatever people are interested in.  This movement in space as a way of interacting with the machine.  I think the deep investments that have been made at the research level will pay off with these things in the next ten years.

 -D5: All Things Digital Conference, 30 May 2007. (Impatient Optimist: p. 57)