Bhujia Barons by Pavitra Kumar

BHUJIA BARONS - The Untold Story of How Haldiram Built a 5000 Crore Empire by Pavitra Kumar (2016), Penguin Portfolio, p 256.

It was sometime in February 2017 that I read about Haldiram becoming India's biggest snack maker with a turnover of over 4000 crore leaving aside Nestle Maggi, Domino's, McDonalds and many others. That was the time I wanted to read the genesis and evolution of this great Indian brand and that is when I came across this title - Bhujia Barons by Pavitra Kumar. The book got into my Kindle and has been waiting for its turn. Last week I started reading it and finished it in few long sittings. I must admire the ability of strong story telling style of Pavitra Kumar. She has been excellent in putting through this piece; her style of writing is literatic and engaging and at some places philosophical. Gathering information from different sources and validating it with the people involved in the process at different locations from Bikaner to Kolkata and from Nagpur to Delhi, she has shown impeccable commitment and has successfully put all the views from different corners. Her sense of professionalism in telling all sides and shades of the story without any bias has made this title worth reading.

Rome was not built in a day and so was Haldiram brand. Haldiram as we see today is result of efforts put up by people at hand for around 75 years. I have no hesitation in saying that it is the hard work of Ganga Bishen Agrawal aka Haldiram and his concern for customer service, knack for good taste, and belief in strong value system that has made this empire that we see today and which many of their tribe envy. A product that was once sold in newspaper cones, the process which was designed by Haldiram himself through a calculated mix of besan and moth dal sieving through handmade holes on a thin steel sheet, distribution mostly through shopfloor selling, and publicity mostly through word-of-mouth, some 70 years back has traveled a long distance in order to become a household name when it comes to bhujia. It would be no exaggeration to say that bhujia and Haldiram can never be separated from each other. Such is the power of the brand Haldiram.

The book provides a rich narrative of making of the brand Haldiram and traces its sound as well as weak links through the family feud, writings of media reports, comparing attitude and behavior of siblings and treatment by their parents and children. Ambition and apathy, respect and reactions, indulgences and impunities, are all have been part of the growing of Bhujia Barons as Pavitra calls them. In the time when the government is emphasizing on Make-in-India through its policy framework, I think Haldiram’s make a strong case of backing that as apart from responding to the locale, they have spread their wings in other parts of the globe as well. They are promoting Indian taste to the people abroad whether they form part of Indian diaspora or otherwise.

The expansion of this brand from merely a bhujia maker to branded, formalized structure of sweet shops and retail chain of vegetarian restaurants or QSRs (Quick Service Restaurants), responding to all kinds of tastes is the strength that the promoters have built through their concerted efforts at different geographies in India. Till their entry to Delhi, the capital city of India, it seems there were not much issues related to the use of brand among the cousins. But as they say, Delhi has a strong division power, when brothers Shiv Kishen (Nagpur) and Manoharlal (Bikaner) [grandsons of Haldiram] plunged into exploring the opportunity in Delhi. This territorial expansion also lured their cousins who were operating out of Kolkata which has brought the families to court for settling issues over use of brand. Though there seems to be some sky-clearing, yet the matter is not fully resolved and the families are not in that kind of relation as used to be.

Pavitra has explicitly narrated the aftermath of Indira Gandhi’s death on 31st Oct 1984 and its effect on Chandni Chowk workshop of Haldirams and that is how the book starts which I thought makes a good plot to a storyteller who weaves together the threads back and forth and serves a tapestry of family run business model. For a moment I got nostalgic about my college days when we had heard of assassination of the prime minister of India by her own security personnel. The whole story of Haldiram as narrated by the author makes me feel as if I am watching a Bollywood Hindi masala movie which portrays almost all kinds of moods and emotions, climax and a happy ending.

Today who does not know about Haldiram Bhujia, but very few know about their resilient journey. This book provides a good account of that journey. The book is divided in Six parts starting with introduction and family background, their movement to different places and the wrongdoings of Kolkata cousin (the black sheep), legal fights and the future ahead (final paces). It is a revelatory tale of a family business house which has built a reliable brand over the years. The author deserves appreciation for an excellent display of honest effort, professionalism and probity through this work. And I can't stop myself from saluting the spirit of great entrepreneurship, innovation and customer service as envisioned and portrayed by Ganga Bishen Agrawal. What a man he was. There is lot to learn from him for the entrepreneurs of today and tomorrow.

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also read:

THE MARWARIS: from Jagat Seth to the Birlas by Thomas A Timberg

Dabawalas: Lessons for building lasting success based on values

True Leaders by Price & Ritcheske

THE DIGITAL TSUNAMI by Abhijit Bhaduri

THE DIGITAL TSUNAMI - Succeeding in a world turned upside-down by Abhijit Bhaduri (2016), Rupa, New Delhi p 187

Change is the only constant and for business organizations it is much greater a challenge to respond to changing dynamics of market, business, polity and people. Technology has driven the change much faster in the 21st century. Last two decades have witnessed much visible transformations in business and society than any two decades in the last two centuries. It has been phenomenal and exponential in scale and speed.  The emergence of social media has redefined the nature of conversation and communication and has replaced normal bar for millennials in much of their expectations, attitude and assertiveness. Millennials are writing history every day.

In these times Abhijit Bhaduri (HR expert and blogger, consultant and coach) introduces us to the Digital Tsunami through his own style of narrative and experiences. Abhijit weaves an excellent story around contemporary corporations thriving on disruption through technology and drives the reader to understand the pulls and pressures though entrepreneurial successes of some the highly valued corporations of today.  As I write this review, I learn Google has surpassed Apple in market valuation as a brand and has become world's most valuable brand according to Brand Finance.

The book begins with the science of developing a habit and takes the reader along with propriety of reference, posterity of thought and prominence of learning mindset. On one side digitalization is creating opportunities, on the other it is leading the process of automation and robotics is subject to pose a challenge for HR. The mindset has to bridge that gap through exploring new areas of innovation and entrepreneurship to be relevant and responsive.  The escapists are going to suffer the most until some unexpected disruption finds its way.  The book has lot of academic merit (as it derives strength from the contribution of popular researchers in the domain of Digital networks) and provides rich practical lessons (with corporate examples of practices and transformation).

The researches quoted in the text develop a defense for the prepositions Abhijit is putting before the readers. The ownership of ideas and practice is well explained through an excellent example of Drew Manning (of fit2fat2fit fame), Byju Raveendran (of byju.com) and many others. Technology driven companies are going to lead in almost all spheres of business which was unheard in major part of the 20th century. Taxi services (uber), hotel rooms (aibnb), retailing (walmart/amazon), education (byju/coursera/moocs etc), reading (kindle), social connections (facebook/linkedin/twitter) etc are heading towards much greater valuations than the hard core traditional brick and mortar companies. The trend is going to further continue for few more decades and in order to imbibe this change the firms would have to create facilitating physical and virtual environment. It was surprising to note through the book that between 2008 and 2010, eBook sales grew by 1260 per cent. This is something which is unbelievable. Transformation is exponential whereas change is linear.  Digital world is much more inclusive than the analog world.

Companies will have to go digital not to keep up with the competitive forces but simply to keep up with customers (p 45). This is an apt observation by the author. Customers are getting engaged with the products and producers and helping co-creating products and services, hence the competition lies much around customer and his/her experiences rather than the competitor or if we put it differently the customer is the competitor. Digital responsibility needs to be carried out in such a way that it allows customers to help organizations to design appropriate products/services and to have engaging relationship with them.

The world is going to be led by digital leaders of the market to whom Abhijit gives an acronym as FAANG (Facebook, Apple, Amazon, Netflix & Google) and he offers suggestion to build a digital organizational culture through transdisciplinary collaboration, employee branding, innovation, managing workforce diversity effectively, creating digital communication infrastructure, responding through speed and scale, embracing failure, preferring fluid structures and learning to become resilient.

The author suggests to follow five behaviours to develop a mindset towards responding to the Digital Tsunami. They are:

1. Wear someone else's shoes
2. From internal to external focus
3. Design, strategy and technology
4. Rapid prototyping and rapid growth
5. Insights allow for individualization.

Apart from this I appreciate his advice at individual level to go for some MOOCs, listen to something inspiring, and leveraging social media for one's advantage. I personally feel that the workforce has to follow a mix of traditional and pragmatic ways of learning.  May be fully moving away from traditional methods would be too early step.  The doodles given throughout the text makes the book engaging as the summaries explained through them create effective recall in the mind of the reader. He proves to be a digital artist who can draw essence of the narrative in an excellent manner. His understanding of issues is sharp, his language is simple, his articulation looks real, his ability to respond to the call of time is praise worthy, his approach towards future is optimist and his lessons are practical.

The book provides rich information from different sources and much of it is left to the reader to convert it positively into knowledge base according to one's ability. The book is small and could be finished in two sittings. But if one really wants to have some key takeaways it might take little more time.  Overall it is an excellent treat to all the young students of today who are interested in the study of organizations, technology, business, entrepreneurship, strategy and future.  I strongly recommend this title to all who believe in the power of technology and are passionate about future.

MATCH THE AGE TO KEEP THEM ENGAGED by Deepak Malhotra

MATCH THE AGE TO KEEP THEM ENGAGED - Decoding the secrets of creating a happy workplace by DEEPAK MALHOTRA (2015), Bloomsbury Publishing India Ltd., New Delhi, p 204

The dominance of competitive business environment is compelling the organizations to devise ways to control cost and improve efficiency. Organizational effectiveness has become much larger a challenge to deal with especially in the last few decades. The role of HR is becoming crucial and for sustaining organizational performance, improving workplaces and retaining talent is the key. In these times Dr Deepak Malhotra brings out this volume which is based on his primary research and personal experiences to raise and answer some of the key questions to deal with employees at the workplaces and to transform these workplaces into happy workplaces.

I share my concern on employability with the author. We are in different times and we need to develop the workforce to deal with challenges at the transforming workfronts.  Employees have to develop an attitude to respond to the call of time. The figures on employability of our youth are really shocking. All of us have this challenge to deal with.

Employee Engagement has caught the attention of HR academicians and practitioners and in that continuity this book is able to attract the attention to look at the concept from a different angle. One cannot have same yardstick to measure the performance of all the employees. Similarly organizations cannot have same process of engaging the employees of all ages. This is the basic premise of the book which provides an impressive account of his research findings as well as prescriptions to the managers to follow certain paths to respond to the needs to the workforce. Their needs are different and so should be their responses and remedies.

The book begins with the research procedure and key findings which further leads the way to suggest measures to improve work environment through effectively engaging employees based on their age. There seems to be no difference in the degree of engagement so far as gender is concerned however number of years spent in the organization show difference and till one spend around 5 years, the number of engaged employees seem to grow.  I find it quite interesting to note that after spending around 5 years in an organization the number of engaged employees start falling.  This makes lot of sense and as a student of HR, I feel it could be because of the gap between expectations and the experiences.  At mid-level it occurs to employees in general.

Deepak divides the workforce in the brackets of the age groups 46 years and above (Baby Boomers), 31-45 years (Gen X) and up to 30 years (Gen Y). The generation below 30 years of age is considered as One click generation comprising of Gen G (12 to 18 years) and others as Gen I.  His concern for all the brackets is well placed and his articulation and tenacity to look at the need, expectations, exposure of One click generation is very apt.  He suggests different ways of engaging them as the needs of these employees are different. This is unique aspect of his research and it makes lot of sense when one goes through the suggestions. 'Match the Age' in the title of the book is based on this finding and a sizable part of the book is devoted in explaining and suggesting measures to increase the number of engaged or fully engaged employees at different levels. His personal experience in different organizations add value to the suggestions as well as to the whole volume.

As the author mentions, in India only around 9-10 percent of employees are fully engaged as against 15 percent as per global standards and globally around 25 percent are disengaged as against 30 percent in India. These figures pose a challenge to HR department. HR has to be considered as line function in order to increase the number of satisfied employees and thereby fully engaged workers. As argued by Vineet Nayar in his book on EFCS, one has to prioritize employees over customers to win over customer satisfaction. Only engaged employees can effectively engage customers.

The mention of entrepreneurial leadership is very frequent in the book which speaks of the author’s intention to assure engagement of employees through creative ways of leadership. This is very important in the present day organizations and the lack of effective leader is driven by this fact that mostly they do not possess the ability to take risk and lead creativity. Deepak has successfully dealt with this aspect of leadership and narrated several personal incidences. His interest in cricket and Indian movies is well reflected through the writings in the boxes and their relevance with the theme of the book 'Keep them Engaged'.

Though EE has been criticized as nothing new and old-wine-in-new-bottle experience, it has been able to convince the academicians as an area of further exploration and an activity worth pursuing by the organizations to improve decision making, follow participative management and to win over employees through their active involvement. It also leads to create a feel of freedom, choice and commitment for employees to perform their best.

One of his observation:

If you ask me, I have never seen one person in the last two decades, who has been satisfied with his/her current remuneration.  Then why do people stick with reputed brands like TATA, even when they pay lower than the competitor? (p 137).

The book is full of Engage and Match bullets which could be of good help to managers. However it does not leave the reader with the takeaways in key points except that the employees of different age needs different treatment. Though the anecdotes, personal observations and experiences connect the dots nicely, yet the generalizations take away the seriousness of the proposed practices. If I have to point out some key ways to EE across different age groups, they would be:

• appropriate and timely rewards (performer vs non-performer, fair pay)
• improve communication (forward & backward feed)
• finding proper talent match (managing & retaining talent)
• ethical behavior (leader & other employees)
• effective work-life balance policy (flextime & flexjob)
• develop learning teams (technology & transformations)
• identifying training needs (self-assessment & industry requirements)
• build conducive work environment (free flow and exchange of views)

Though the book may not have academic rigor in its approach, it makes a good read for practicing managers. I recommend it to all who are interested to find ways to improve employee engagement and further to them who play strategic role in devising HR strategies towards attaining and sustaining organizational effectiveness.

Employees First, Customers Second by Vineet Nayar

EMPLOYEES FIRST, CUSTOMERS SECOND - turning conventional management upside down by Vineet Nayar (2010) Harvard Business Press, Boston, Massachusetts, USA, Pages 199.

Vineet Nayar who took over HCL Technologies as CEO from Shiv Nadar, has brilliantly portrayed his personal belief and conviction in the thought and practice of considering employees over customers.  As a teacher of OB, Strategy and HR, I always had this view of prioritising employees over customers as they are the ones who put efforts to satisfy customers.  A satisfied employee only can deliver satisfaction to the customers.  Nayar's application of this concept (EFCS - Employees First, Customers Second) in HCLT further reiterates my belief in long standing assumption with which I have been living all through these years.  This book is a great treat to all HR teachers and practitioners who can pick up the methods and manners in which Engagement and Empowerment can be practiced by the organizations.

The book is divided in 5 chapters apart from introduction, notes, acknowledgement etc.  The foreword is written by late CK Prahalad, an internationally aclaimed scholar of business strategy, formerly known for core competence (competing for the future) and recently known for BOP (Fortune at the Bottom of the Pyramid) concept.  The introduction of the book provides the motivation of writing this book. 

The book gains more ground even as it questions a long accepted belief of management that the dependence of business is on customers, hence the customers should be the prime focus of strategies and policies of business organisations.  As the title suggests, the author strongly believes that it is the employees who are more important than customers, it is employees who should be the prime focus and then comes the customers.  His practical experiment at HCLT makes the case more authoritative.  As one reads the book, one keeps gathering strong processes to really make it happen and successfully engaging the employees in achieving the business goal. The feed-forward communication holds the key to drive the employees to get engaged and dedicated to the cause of organizational commitment and performance.  

The path so designed and followed by Vineet is based on his learning and experiences from his personal life, his growing up, his family, school, college and friends, his visits and interactions, which does find place in the book at several places as they helped him developing an action plan.  It tells us that every event of our life, every interaction of ours, every action of ours get reflected in what decisions we make.  So the internal as well as external factors contribute in shaping a successful leader.

The book discusses the transformations as they happened as the result of following EFCS approach. The involvement of employees from micro to macro level for doing what is good for the organisation is the step followed as 'All aboard' and these agents become the transformers for introducing change in the organization as well as contribute to growth of the organization.  The author advises to use mirror for better reflection and to see the events of the past (Mirror Mirror exercise) and warns to get away with the excuse culture.  Similarly engaging customers also is said to be important for organizational responses and growth as well as to serve a great value through putting employees first, customers second, and management third.  The examples of Facebook and Google for bringing out innovated products and services are well placed in the book.    

The employees need to be driven to believe that they are most important for the organization, they are the first players and through this they have to have a sense of pride of belonging and owning the organization.  As the author mentions -  pride can be a great source of strength when coupled with a desire to change. Change is the only thing which is constant.  Organizations imbibe change in order to respond to market and customers.  As society changes customer expectation also changes and the organizations face this great challenge to respond to customer’s expectations.  Successful organizations develop a culture of change and nourish this culture through strategies and policies.  The way HCLT took initiatives to develop such a culture based on mutual trust is really remarkable and it was possible through the concept of EFCS.  Trust quotient has to be improved all through ranks in the organization and through leading by example one has to develop a sense of acceptance among the followers so that they can believe that their boss is a trustworthy person. 

The four dimensions of trust - Credibility, Reliability, Intimacy, Self-orientation as mentioned in The Trusted Advisor by Maister are well cited by the author in the book.  It is to be followed with employees as well as with customers, as both play strong role in building the organization.  On one side the organization communicates the sense of trust to employees and on the other hand it has to communicate it to the customers as well.  In the model of EFCS, the customers have to know why do they come second (as against common belief that customer is always first - because the customer is King, and the King can do no wrong, hence the customer can do no wrong - thinking) and it is the responsibility of the leader to positively communicate and convince them why do they come second. 

The culture of trust is learnt at the first institution called the family and the values one learns in the family get reflected in one’s behavior as one takes charge of activities in an organization.  Apart from trust, in order to build a sustainable organization one has to be transparent in his/her approach as elaborated by the author through the Amsterdam Window experience as he mentions – A transparent house, has a dramatic effect on the culture inside.  In fact through this experience he successfully communicates the advantages of being transparent.  He introduced a system at HCLT which connected the CEO with all its employees through a exclusive networking group for HCL employees called ‘U&I’, which seemed to have worked quite successfully there.  This approach sounds unique and through leveraging technology the organization provides an ear to the issues of concern for all its employees. 

The fifth P of marketing viz., People (employees, partners, customers) play an important role in the life of an organization.  The concept of inverting the organizational pyramid is all centered on people as experimented at HCLT through reversing accountability by concentrating on enabling functions, the managerial chain of command all the way to the CEO, and the influencers who are not part of hierarchy but are critical to achieving the desired wow in the value zone. The company introduced Smart Service Desk (SSD) to resolve issues related to employees quickly by using technology and expertise of employees. It was based on common practice of customer care service provided to the customers.  SSD was meant to resolve problems and issues of employees.  Initially the employees at HCLT were little skeptical about the whole scope and operations of this desk as to if any employee has a problem/issue with his/her boss (upto the level of CEO), how would it be presented, processed and resolved.  But slowly it got working well and as mentioned they were resolving thousands of transactions each month at an amazing rate. This further got a concentration on zero ticket call for evaluating employee’s performance and they willingly and successfully followed 360 degree model keeping the Happy Feet. Inversion of organizational pyramid

The mention of the major achievement (during the transformation phase at HCLT between 2005-2009) towards the end of the book is the outcome of EFCS approach.  It makes the model incredible, practical and convincing. Collective wisdom outshines individual judgment.  I truly loved this statement which is the core of the book entitled The Wisdom of Crowds by James Surowiecki. EFCS model traces its root in the work of Surowiecki which got Vineet thinking and using it while developing the whole concept.    Though the book is based on the practices followed at HCL Technologies which is an IT company, however the concept is well appropriate for any organization dealing in products or services in any sector of the economy. 

EFCS through its engaging appeal makes a strong case for prioritizing employees over customers.  It is possible through developing committed systems and processes for engaging the whole employee and not just his/her performance.  The role of a leader is very crucial to make EFCS model successful as there as to be a culture of change, trust and transparency which has to keep the CEO under attentive scanning of their employees.  The openness of CEO and a sense of humility as portrayed in the acknowledgement section of the book towards the end is just unparallel.  Vineet Nayar gets full marks for writing such a wonderful piece (acknowledgment), acknowledging all concerned individuals. This is what takes to envisage a concept called Employees First, Customers Second.

(finished reading it ...8 Aug 2011).